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Brit Joins Acturis To Open The SME Cyber Pipeline
Not every insurance story is about a new product. Sometimes the story is about getting the right product to the right people, fast. Brit Insurance’s launch on Acturis, the SaaS platform used by more than 30,000 UK brokers, is that second kind of story. The product already existed. The Acturis move is about removing every remaining obstacle between a small business and the cover it needs.
Brit’s entry onto Acturis gives brokers with existing Brit relationships immediate access to its full cyber suite. The target market is UK SMEs. The mechanism is frictionless digital distribution. The timing reflects a market where demand for SME cyber cover has outpaced the industry’s ability to deliver it efficiently.
What C360 Actually Offers
The flagship SME product on the platform is C360. We covered the C360 launch in March. The short version: it pays the full policy limit on every claim, unlimited times across the full policy period. That structure matters. Most cyber policies erode limits over the course of a policy year. A business that suffers two ransomware incidents in twelve months can find itself underinsured by the second event. C360 removes that risk by design.
Cover is broad. C360 addresses data theft, business interruption, payroll and lost revenue recovery, and outages at third-party service providers. Emergency services and forensic investigation carry zero retention, meaning policyholders pay nothing upfront when an incident strikes. Policy limits run up to £5 million. Risks up to £250 million can be quoted without referral. For brokers, that is a short sales cycle and a clean placement process.
Jon Sullivan, Chief Underwriting Officer at Brit, was direct about the threat environment at launch. “Small businesses are now at a greater risk of being targeted by threat actors,” he said, pointing specifically to their role in larger supply chains as the reason smaller firms have become attractive targets.
Why Distribution Is The Real Story
A strong policy that brokers cannot place efficiently solves nothing. Brit’s Acturis launch addresses the distribution gap directly. Domenic Provenzano, UK E-Trading Business Development Manager at Brit, said, “Brit’s continued commitment to making it as simple as possible for brokers and their clients.”
That simplicity has a direct commercial value. Acturis powers the day-to-day workflow for tens of thousands of UK brokers. When a carrier is on the platform, placement becomes a matter of clicks rather than calls. Brokers route more business to carriers that are easy to access. In a high-demand segment like UK SME cyber, frictionless access is a competitive advantage.
Adelle Gruber, Class Underwriter for Cyber at Brit, framed the launch in demand terms: “As demand continues to grow for protection against cyber risks,” she said, the Acturis presence allows brokers to “seamlessly access our expertise and place cover efficiently.” Gruber also noted Brit brings more than two decades of cyber underwriting experience to the platform. That depth is relevant when a broker needs to place cover for a client navigating its first significant cyber event.
A Pattern Across The Market
The Acturis move fits a broader Brit strategy. The company has spent the last two years building structured cyber solutions for every segment of the market, from large to small.
In early 2024, Brit launched Cyber First50, a $50 million primary Lloyd’s consortium built for corporations with revenues above $10 billion. That product addressed a different friction problem: the complexity of placing large cyber risks across multiple markets. First50 delivered a single consortium-led quote and cut the placement process for enterprise clients.
In January 2026, Brit introduced FI Cyber Max, a consortium offering up to $20 million in lead capacity for financial institutions. FI Cyber Max bundled Cyber, Professional Indemnity, Directors’ and Officers’ Liability, and Crime coverage under a single set of consistent terms. The goal was identical to First50’s: reduce fragmentation, speed placement, and deliver coordinated coverage when claims cross multiple lines.
The Acturis launch completes the bottom of that stack. Brit now has structured, accessible cyber solutions for global enterprise, financial institutions, and UK SMEs. Each product is designed for its segment. Each one targets the same underlying problem: getting the right cover placed without unnecessary friction.
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What It Means For Brokers And Their Clients
UK SMEs remain the most underinsured segment of the cyber market. Broker access is one of the main reasons. When placement is slow or complicated, small businesses fall through the gap. They either go without cover or buy inadequate cover from whoever is easiest to reach.
Brit’s Acturis move tightens that gap. It puts a well-structured, limit-friendly product in front of 30,000 brokers with a streamlined digital workflow. For CFOs and General Counsel at UK SMEs, the signal is practical: your broker now has faster access to a policy that pays in full, every time, with no retention on emergency response.
For underwriters and brokers watching how the SME cyber market develops, the Brit model is worth tracking. Product quality and distribution infrastructure, built together. One without the other leaves money on the table and businesses exposed.
FAQ – SME Cyber Insurance UK
Acturis is a software platform used by over 30,000 insurance brokers in the UK. When carriers list their products on Acturis, brokers can access them instantly online. For SME cyber insurance, this means brokers get faster quotes and can place coverage more easily, without needing to make phone calls or handle manual referrals.
C360 is a cyber insurance product designed for small and medium-sized businesses in the UK. It pays out the full policy limit for every claim, with no limit on the number of claims during the policy period. The policy covers data theft, business interruption, payroll and revenue loss, and outages from third-party services. Policy limits go up to £5 million.
No. C360 has no retention for emergency services or computer forensics. Policyholders can use incident response, data restoration, legal support, and forensic investigation services without paying anything upfront.
Brokers who already work with Brit can use Acturis to access the full range of Brit cyber products right away. They can quote risks up to £250 million without needing a referral, which helps keep the process quick for both brokers and their clients.
Brit has created cyber insurance solutions for every market segment. Cyber First50 is for large companies with revenues over $10 billion, while FI Cyber Max is for financial institutions. By offering C360 on Acturis, Brit now gives UK SMEs access to quality cover through a broker channel that handles high volumes.
Small businesses are facing more cyber threats, partly because they are often part of bigger supply chains. They usually have fewer security resources than large companies. While demand for SME cyber insurance is rising, distribution has not kept up. Platforms like Acturis help solve this by making it easier for brokers to find and arrange quality products.
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