Marketing Runs On Customer Data. That Puts Every CMO In The Security Business.
If you run marketing, you hold much of your company’s customer data. Graylog CMO Kimber Spradlin returns to the CINI podcast to explain why that puts you in the security business. She covers cheap plugins, AI tools, the CISO relationship, and the cyber insurance application. You probably measure marketing in pipeline and revenue. Getting there … Read more