In a bold move, Paladin Cyber has unveiled its new corporate identity, Upfort. The move reflects the company’s remarkable growth and increasing market demand for comprehensive cyber security and insurance solutions. Alongside this rebranding, Upfort has welcomed two seasoned executives. Jeremy Wieber and Matthew Leanza, join the effort and journey towards cyber resilience.
Upfort retains its core services, previously offered as Paladin Cyber, while significantly expanding its offerings. The transformation signifies a shift from a focus on cyber attack prevention to a broader approach aimed at cyber resilience. Originally founded in 2017 with a mission to deliver SaaS cybersecurity solutions to small and medium-sized enterprises, Upfort has since evolved to develop a turnkey platform for running cyber insurance programs powered by automated underwriting. The company will consolidate these efforts under the Upfort brand.
Xing Xin, CEO and Co-Founder of Upfort, expressed enthusiasm about the rebranding, saying, “Upfort, formerly known as Paladin Cyber, represents our commitment to accelerating the world’s journey to cyber resilience, and we are excited to welcome two industry veterans to drive our partnership-led approach.”
Upfort is now collaborating closely with insurers and brokers to streamline the cyber insurance underwriting process. Beyond automated risk assessments, Upfort offers proactive guidance and security solutions to ensure applicants can easily obtain comprehensive cyber insurance policies.
The company has already demonstrated significant value to businesses seeking cyber risk protection. In an 18-month study of real claims, organizations that fully implemented Upfort Shield, the company’s cybersecurity solution, reported claims at just 1/5th the rate of those without it. Notably, they didn’t file a single ransomware or wire transfer fraud claim, two of the leading claim types.
Upfort’s expanded capabilities empower all stakeholders in the cyber risk ecosystem, including brokers, insurers, managed service providers (MSPs), and risk managers, to protect businesses against cyber threats and enhance cyber resilience. By bridging the gap between insurance underwriting and cybersecurity, brokers can efficiently ensure clients meet underwriting standards, address risk mitigation, and increase renewal retention.
The addition of Jeremy Wieber as Head of Strategic Partnerships and Matthew Leanza as Head of Business Development brings a wealth of experience to the Upfort team. Wieber has over 13 years of experience in the insurance industry, including a recent tenure at Farmers Insurance as the Executive Director of Strategic Distribution and Partnerships. Leanza, formerly the Vice President of Distribution at Swiss Re Corporate Solutions, brings expertise in insurance, business development, and team building.
Josh Riley, Managing Director and Co-Founder of Upfort, expressed his pride in the new team members, stating, “We are proud to welcome Jeremy and Matthew to the Upfort team as we step into a future of continued growth and help many more companies realize cyber resilience.”
For more information about Upfort, visit upfort.com.
Other News: Do You Speak “Cyber?” For Brokers Who Don’t, Cowbell Wants to Help (Opens in a new browser tab)