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Trustify’s new pitch comes in hot with these four words: “significant new revenue stream.” Trustify said Tuesday it has added a Datasurance cyber insurance policy to its Trust365 platform, a move aimed at helping managed service providers (MSPs) and IT service providers sell cyber coverage to small and midsize businesses while opening a new revenue stream for channel partners.
“MSPs tell us they’re caught in a difficult position – clients demand comprehensive cyber protection, but building a complete offering has traditionally required bringing together multiple tools and navigating insurance services that weren’t designed for the channel,” said Alistair Murray, Founder and Chairman of Trustify. “Datasurance solves this by embedding insurance directly into the Trust365 platform our partners already use.
Cyber Insurance Lands Inside Trust365
Trustify said it added the Datasurance Cyber Insurance Policy to Trust365 through brokers and underwriters. The integration enables MSPs to offer cyber coverage to SME clients through a single console.
Trustify flagged UK demand and low take-up. It cited the DSIT Cyber Security Breaches Survey 2025. It said 43% of UK businesses reported a breach or attack. Medium-sized firms reached 70%. Trustify also cited GlobalData results on cyber risk insurance adoption. It said 26.4% of micro businesses and 40.1% of small businesses held coverage.
FCA-Free Sales Path For MSPs
Trustify said partners can sell the service without FCA regulatory requirements. MSPs sell Trust365 as a cybersecurity service. Datasurance acts as an appointed representative of FCA-authorised principals.
Automated Fixing And Compliance Reporting
Trustify said Trust365 can trigger automated remediation when it finds vulnerabilities or active threats. It listed endpoint isolation, policy corrections, process blocking, and configuration restore. Trustify said workflows can cut time to remediation.
Trustify said the platform tracks compliance across Cyber Essentials, ISO 27001, NIST CSF, and GDPR. It said the system generates reports and gap lists. MSPs can package this as compliance-as-a-service. Trustify tied the launch to a pending UK bill.
One Minute Watch US V UK Cyber Liability Market
Coverage Limits And Faster Underwriting
Trustify said the cyber liability insurance policy includes up to £250,000 for interruption and data recovery. It also includes up to £250,000 for extortion, penalties, and third-party liability. Trustify said it adds £100,000 for breach response services. It said automated eligibility checks can speed access to ransomware insurance and data breach insurance.
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