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The McGowan Companies has confirmed the acquisition of insurtech digital wholesaler Limit Insurance in an announcement. The deal arrives as demand for cyber liability coverage accelerates. McGowan executed the transaction via an asset purchase agreement.
“Since its founding, Limit Wholesale has been ‘breaking the mold’ of the wholesale insurance brokerage industry and has become the “go to” digital market for Cyber Liability and Tech E&O. Further, Limit AI’s Digital Assistant has become the “go to” online Risk Management facility,” said Shea McNamara, Limit’s Facility Director – Sales & Operations.
What McGowan Bought
Limit operates two units: Limit Wholesale and Limit AI. Limit Wholesale runs a digital wholesale brokerage for cyber liability and technology E&O. Retail brokers can rate, quote, bind, and issue policies online. The marketplace connects brokers with scores of carriers at any hour.
“We are very pleased to add Limit’s technology enabled suite of products and services to our diverse portfolio of companies. With the acquisition of Limit, we aim to empower retailers around the world with faster and cleaner access to markets, smarter sales and marketing tools, and more data-backed Risk Management solutions than ever before,” Thomas B. McGowan, IV, President/CEO of The McGowan Companies.
Technology Stack and Tools
Limit AI delivers browser-based risk tools. Users can compare quotes and policies in one workspace. The suite also analyzes coverage and drafts client correspondence. McGowan plans to integrate these tools across its specialty ecosystem.
Strategy and Leadership
McGowan cites faster market access and data-backed risk management as priorities. The firm seeks a broader national and international reach. Limit will retain its brand within McGowan. Facility Director Shea McNamara continues to lead day-to-day operations. McGowan indicated staff will remain in place.
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Market Context
Cyber incidents continue to rise across sectors. Carriers and brokers favor digital workflows for speed and consistency. Cyber liability remains a core purchase for technology-forward clients. Tech E&O serves adjacent needs in software and services. Digital distribution supports cleaner underwriting decisions.
What’s Next
McGowan plans to expand the Limit insurtech platform by adding more product lines. The company expects improved sales enablement and analytics. Broker partners should see faster quoting and broader market reach. Cyber liability will anchor the combined roadmap.
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