Cowbell Launches Cyber Insurance Program In Australia With Zurich Backing

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Cowbell has entered the Australian cyber insurance market, rolling out a new standalone policy for small and mid-sized businesses on Zurich Australian Insurance Ltd’s paper. The company said its Prime One programme targets SMEs with annual turnover of up to A$100 million. Cowbell will use its AI-driven underwriting platform and in-house claims capabilities. At the same time, Zurich provides financial backing and local market presence under a multi-year, fully delegated, exclusive collaboration.

“By partnering with Zurich, we’re offering Australian organisations a dependable foundation for cyber resilience, supported by Cowbell’s continuous underwriting, risk intelligence, and proven track record in managing cyber risk,” said Jack Kudale, Founder & CEO, Cowbell.

Cowbell Logo, AI-Driven cyber insurance Underwriting Platform
Limits And Speed

Prime One provides limits of up to A$5 million per claim. Brokers can quote, bind, and issue policies in under five minutes. Cowbell said the process supports clearer placement of a cyber liability policy. The carrier also applies continuous underwriting with risk signals. That approach updates digital risk coverage as exposures change.

“With standalone cyber cover reaching only 20% of Australian SMEs, brokers are looking for clarity they can trust and support that helps them reach the other 80%,” said Simon Hughes, Chief Commercial Officer, Cowbell. 

Resiliency Services Included

Each policy includes Cowbell Factors risk ratings and Cowbell Insights recommendations. Buyers also receive Cowbell Resiliency Services. CRS includes micro penetration testing and awareness training. CRS also covers vendor risk management and access to vetted partners. Cowbell offers those partners through the Cowbell Rx marketplace. The package supports breach response.

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Watch Our Podcast with Cowbell COO Trent Cooksley

New Underwriting And Distribution Leads

Cowbell appointed Anthony Wall as Head of Underwriting. Wall previously served as cyber practice lead at AIG. He also held senior roles at Munich Re and Chubb. Cowbell named Alric Lal as Head of Business Development for Australia. Lal previously led broking at UBT in Sydney. He also held senior roles at Marsh and Aon.

Broker Channel Focus

Cowbell sells Prime One through insurance brokers. The company pointed to low standalone cyber cover adoption among Australian SMEs. The company also plans to expand uptake through broker tools and risk guidance. Zurich supplies financial backing and market presence for the program. The launch adds cyber insurance capacity for brokers serving Australian SMEs.

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Martin Hinton

Martin Hinton is the Executive Editor and Publisher of Cyber Insurance News and Information. With over three decades of journalism experience across six continents, his work encompasses investigative reporting, documentaries, and coverage of cultural, political, and business news. To learn more about his career, click on his name to visit his LinkedIn page.

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