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Rose-tinted glasses: do they make you optimistic or ignorant? What about AI-driven rose tints that present a distorted or entirely fake reality? Coalition has introduced a global Deepfake Response Endorsement to address the alarming rise of AI-driven impersonations. The update now provides critical structured support within its cyber liability insurance portfolio. The company warns that digital deception is rapidly targeting executives and employees with increasingly convincing accuracy.
Quotes Highlight Business Risk
“Businesses can do everything right—lock down networks, ignore fraudulent transfer requests, comply with privacy laws—only to have their reputation damaged by a deepfake,” said Tiago Henriques, Coalition’s Chief Underwriting Officer. He said the endorsement helps organizations respond and recover with technical, legal, and reputational support.
Michael Phillips, Head of Cyber Portfolio Underwriting at Coalition, noted the pace of AI risks. He said deepfakes grow more sophisticated and harder to spot. “Our Deepfake Response Endorsement provides clarity around what support would be provided to mitigate the damaging impact of AI-generated impersonations,” said Phillips.
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Coverage Designed for AI-Driven Incidents
Coalition says synthetic media fraud can include fake executive statements or made-up employee comments. These videos can hurt public trust or affect stock prices. The endorsement provides forensic reviews by experts who write up their findings. Legal teams can work to remove harmful content. Crisis teams help manage public communication after an incident.
Global Availability
The update is now available in the United States, United Kingdom, Canada, Australia, Germany, Denmark, Sweden, and France. Coalition describes this expansion as a quick response to the rise in digital deception.
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