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Brett Sadoff Joins Upfort Advisory Board, Bolstering Cyber Security, and Insurance Platform’s Strategic Vision

Posted on April 4, 2024April 4, 2024 By Martin Hinton

Upfort, a San Francisco-based cyber security and insurance platform, announced the addition of Brett Sadoff to its advisory board. Sadoff, previously head of insurance for At-Bay and an executive at HISCOX, brings nearly three decades of experience in the insurance industry to Upfort’s team. His role will focus on guiding the company’s strategic vision and enhancing its mission of providing customers with cyber resilience.

With a career that spans cyber security and insurance leadership positions at At-Bay, where he was a board director of ABSIC and oversaw insurance programs and underwriting for the cyber insurance MGA, Sadoff has a background in developing insurance solutions and leading underwriting teams. Before his tenure at At-Bay, he spent over ten years at Hiscox and also held a senior position at AIG.

Strategic Initiative

“I am thrilled to join Upfort and help advise the team on lowering the cost of cyber risk and creating value for its insurance partners,” said Sadoff. Xing Xin, CEO and co-founder of Upfort, stated, “Brett is an outstanding leader in the insurance space, and we’re proud to welcome him to Upfort.” Xin highlighted Sadoff’s experience in leading underwriting teams and his potential impact on the company’s strategic initiatives.

The announcement of Sadoff’s appointment follows several milestones for Upfort. These include partnerships with Arch Insurance and the Washington Hospitality Association. They also received an $8 million Series A funding round led by SYN Ventures. These developments indicate Upfort’s growth trajectory and its commitment to advancing cyber security and insurance solutions.

Source: Upfort Names Brett Sadoff, Former Head of Insurance for At-Bay and HISCOX Executive, as Advisor.

Other News: Upfort and Arch Insurance Partner to Uplift Cyber Resilience for SMEs(Opens in a new browser tab)

Cyber Insurance People Tags:cyber insurance, cyber security

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Cybersecurity for Main Street: Dan Candee on Protecting Small Businesses | CEO of Cork Protection
SMB Cyber Threats - In this episode of the Cyber Insurance News Podcast, host Martin Hinton talks with Dan Candee, CEO of Cork Protection, about the rising tide of cyber threats targeting small and mid-sized businesses (SMBs). Dan shares his journey from Main Street entrepreneur to cybersecurity leader, offering real-world insight into the threat landscape, financial vulnerabilities, and how AI and managed service providers (MSPs) can help fortify business resilience.

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00:00 Introduction - Dan Candee and Cork Protection
02:27 The Importance of Cybersecurity for Small Businesses
05:29 Understanding Cyber Threats and Their Impact
08:26 The Role of Managed Service Providers in Cybersecurity
11:24 24Financial Protection and Cyber Insurance Solutions
14:01 Leveraging AI in Cybersecurity
16:53 Navigating Cyber Insurance Policies
19:56 Empowering Small Businesses with Knowledge
21:52 The Future of Cybersecurity and Community Resilience
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SMBs Are Cyber Targets | Dan Candee on Cyber Resilience & AI | Cyber Insurance News Podcast EP#6
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