Just as a single spark can set a dry forest ablaze, a lone negative online comment can ignite a reputational wildfire for any business. In the unforgiving terrain of the digital world, this kind of damage can spread uncontrollably, ravaging a company’s hard-earned standing like an inferno. Recognizing the catastrophic potential of such scenarios, Aviva has stepped forward as a firebreak, unveiling an online risk and reputation management service for cyber insurance policyholders. This service, launched in March in strategic partnership with RiskEye, is woven into Aviva‘s current Incident Response framework, delivering continuous defense against the flames of online reputational threats.
Revealing research conducted in conjunction with YouGov supports this development, having canvassed the opinions of 500 SMEs. The findings highlight widespread anxiety about online reputational hazards; 39% of businesses express apprehension over negative reviews, and over a quarter have already suffered from harmful online narratives. These insights bring to light the potent impact of online reputation on consumer behavior and commercial success.
Crisis Management
RiskEye’s contribution to this alliance is to douse the sparks before they flare up, offering a suite of mitigation and monitoring services to shield businesses from diverse digital dangers, including impersonation, ad scams, and the scourge of misinformation. At the first whiff of smoke, enterprises can contact the Incident Response Helpline to engage RiskEye’s experts. These experts have the equipment to legally extinguish harmful content and provide support in crisis management, social media best practices, and vigilant platform monitoring.
Additionally, Aviva’s alliance with RiskEye benefits all its commercial policyholders by providing access to premier reputation management and monitoring services at exclusive rates. This partnership acts as a comprehensive “fire” suppression system, ensuring that businesses can remain resilient against online threats, preserve public image, and operate unhindered by digital disparagement.
Source: Aviva’s new online risk and reputation service – for Cyber insurance policyholders.