360 Privacy, a provider of digital executive protection services, has secured a $36 million growth investment from FTV Capital. The company helps at-risk individuals—including Fortune 500 executives, high-net-worth families, athletes, and entertainers—protect their digital identities from cyber and physical threats. 360 Privacy reduces risks such as identity theft, digital extortion, and reputational damage by automatically removing personal information from the internet and dark web. The funding will support the company’s expansion, including hiring more engineers and sales staff, accelerating product innovation, and improving customer service.
We’ve reported on the growth of personal cyber insurance, which covers threats like data breaches, online fraud, and digital extortion. Given this trend, it makes sense that demand for identity theft protection is rising, making 360 Privacy’s latest funding news particularly relevant.
Rising Cyber Threats Drive Demand for Protection
Cyber attacks are increasing, with the average data breach cost reaching $4.88 million in 2024, according to the company press release. Nearly half of breaches involve personally identifiable information (PII), such as social security numbers and financial data. 360 Privacy’s automated platform scans the internet and dark web in real-time, identifying and removing exposed PII. Understandably, Digital Executive Protection has become an increasingly sought-after product.
CEO Adam Jackson emphasized the need for real-time monitoring to counter these threats. “Digital breadcrumbs can be easily traced using basic internet and dark web monitoring tools, so real-time discovery, containment, and damage prevention are the only effective solutions to protect against identity theft, reputation damage, and physical safety risks,” he said.
360 Privacy Investment FTV Capital Backs Expansion Plans
FTV Capital partner Alex Malvone will join 360 Privacy’s board of directors. Malvone highlighted the growing need for digital protection services. “While awareness of cyber risks is increasing, only a small number of enterprises and high-net-worth individuals currently receive digital protection services, presenting a significant and growing opportunity to meet this critical security need,” he said.
Jackson expressed confidence that FTV’s investment will support the company’s expansion and ability to scale its security offerings. “We’re pleased to have the support of FTV, a firm with a deep understanding of and history of investing in the rapidly evolving cybersecurity landscape,” he said.
Other News: “Physical” Cyber Attacks to Vex Insured and Insurers (Opens in a new browser tab)
